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Philosophy-

You Are More Than Your Software

You Are More Than Your Software

Software is great. It makes our work faster, more efficient, and gives us more design power and capa...

How to Spot the Faux-Prophets of UX Design

How to Spot the Faux-Prophets of UX Design

Too many "UX Designers" out there are giving UX a bad rep, especially in the MENA region. We have t...

In Search of the Wow Factor

In Search of the Wow Factor

It was during a job interview that I first heard the term "wow factor". I was presenting a project I...

In Praise of Half-Baked Ideas

In Praise of Half-Baked Ideas

I was recently going through my work and had a moment of realisation: I loved my incomplete projec...

A Balanced Approach: Incorporating Both Agile and Waterfall into Your UX and Product Team's Workflow

A Balanced Approach: Incorporating Both Agile and Waterfall into Your UX and Product Team's Workflow

You've probably seen this endless debate countless times on LinkedIn or other social media websites:...

Leveraging AI to Enhance Your Daily Tasks as a Designer

Leveraging AI to Enhance Your Daily Tasks as a Designer

There is no denying that artificial intelligence (AI) is transforming the way we live and work. Fro...