Design Thinking is Not Design

We’ve all heard about Design Thinking, and it’s been a buzzword catching on like wildfire. Business touted it as the be-all-end-all solution to everything Customer Experience, User Experience, and at...

Information Layout Affects Perception

Information Layout Affects Perception The information that we are exposed to strongly affects how we perceive our world or environment. How we arrange information is just as important as the...

The Visual Breakdown of Information

We’re going to talk about how we process visual information and interpret it. In other words, we’re going to study how we look at an image and interpret it as...

The Visual Perception of Information

It’s crucial to understand how we, as humans, perceive and absorb the information in the world around us. Without a proper understanding of how we perceive information, it becomes hard,...

The Ten Usability Heuristics

A designer’s biggest challenge is figuring out if they are on the right path during the design process. The Ten Usability Heuristics is what you can call the Ten Commandments...

In Search of the Wow Factor

It was during a job interview that I first heard the term “wow factor”. I was presenting a project I’ve worked on and explaining the design process, the research I...